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Bridget McDermid

Neurodivergent Inclusivity Leader, Patent-Granted Inventor & Inclusive-First Design Advocate

Bridget McDermid is a visionary leader, patent-granted inventor, and advocate for inclusive-first design—dedicated to reshaping how we innovate, research, and design for the future. With 20+ years of experience across some of Canada’s largest organizations across hospitality, retail and financial services, she specializes in human-centered design, digital transformation, and data-driven decision-making to create products and experiences that work for everyone.Her passion for innovation is deeply personal. Diagnosed later in life as Autistic with ADHD and auditory processing disorder, Bridget understands firsthand the barriers hidden in design, research methodologies, and customer experiences. She thrives in ambiguity and complex problem-solving, seeing neurodivergence as an innovation advantage—one that fuels her ability to identify gaps, optimize processes, and challenge traditional approaches.Bridget’s influence extends beyond corporate initiatives. Her inclusive-first innovations have garnered dozens of industry awards, and she’s known for her ability to blend low-cost, no-tech solutions with cutting-edge strategies to create environments where people and businesses thrive. A dynamic speaker and researcher, she inspires organizations to rethink how they measure success, engage with customers, and design for the future.Curious, bold, and relentlessly focused on making innovation work for everyone, Bridget is always open to conversations about design research, digital strategy, and human-centered innovation.

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Sessions

Workshop

Wed, May 14, 10:45 am - 12:00 pm MT

Resilient Design: Creating Inclusive Experiences from the Start

LIFT UP FOR YOUR COMMUNITY

In a world where diversity is celebrated but often misunderstood, fostering inclusivity from the start is crucial. Join Bridget McDermid, Neurodivergent Inclusivity Leader and Product Group Owner at TD, for an immersive workshop on how to embrace and create inclusive-first design principles within your workplace. Drawing from her lived experiences as an advocate, parent, and professional diagnosed with ADHD, autism, and auditory processing disorder, Bridget will offer a powerful perspective on redesigning workplaces and customer experiences that empower everyone.

Using a blend of personal stories and actionable insights, this session will highlight how proactive equity – not retrofitted accommodations – can unlock the potential of neurodivergent individuals and foster cultures of belonging. From virtual meetings to in-personal collaboration, learn to identify hidden barriers and rethink policies and environments with compassion and curiosity. Walk away inspired and equipped to create spaces where everyone can thrive and contribute their best.

Join this session to discover how Workhuman customers are mastering recognition and driving meaningful impact.

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Change Management & Future of Work | DEI & Neurodiversity | Employee Engagement & Experience | Psychological Safety | Workplace Culture & Innovation

Bridget McDermid

Not your average HR conference

World-class speakers boldly tackling today’s most urgent topics. Personalized content thoughtfully-curated to your role and goals. Next-level networking experiences that connect leaders from all over the world.

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