Simon Sinek

Simon Sinek

Best-Selling Author, Speaker

Simon Sinek is a visionary business thinker and author of three best-selling books: “Start with Why: How Great Leaders Inspire Everyone to Take Action,” “Leaders Eat Last: Why Some Teams Pull Together and Others Don’t,” and “Together is Better: A Little Book of Inspiration.” His latest book, “Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team,” published in September, is getting rave reviews.

Simon is also recognized for popularizing the concept of “Why” in his first TED Talk in 2009, “How Great Leaders Inspire Action,” which is currently the third most-watched talk of all time with more than 35 million views. In his TED talk, Simon introduced the idea of the Golden Circle – which emphasizes the importance of organizations asking why they do what they do.

A trained ethnographer, Simon teaches leaders and organizations – from foreign ambassadors to corporations like Microsoft and 3M – how to inspire people. An adjunct staff member of the RAND Corporation, Simon is also active with the nonprofit Charity: Water and serves on the board of Tami Stronach Dance.

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