As co-founder, and CEO of Improv Asylum, IA innovation, Laugh Boston and Asylum Gaming and E Sports (A.G.E.). Norm brings the experience of building companies from the ground up into multi -million-dollar businesses. Norm understands firsthand why culture is integral to long term success and has built a team that exemplifies why communicating, listening and trusting are so important. Norm is on a never-ending quest toward the continued development and expansion of Improv Asylum’s theatrical and IA Innovation’s business divisions and leads Improv Asylum and IA Innovation’s strategic business and artistic vision locally, nationally and globally. With appearances on NBC, ABC, CBS, NPR and Fox, Norm’s recently released book, “The Art of Making Sh!t Up” is a much sought after inspirational message that tells the story of how the skill sets of improv has positively impacted businesses, organizations and lives, including his!